For Rinks & Clubs

Having coached in six different rinks under a dozen different management teams, I know what works and what doesn't work! This, coupled with my 25+ years of business management experience for both for-profit and non-profit organizations, I know what it takes to be successful!

Over the years, I have gathered best practices that can help ice rinks and even skating clubs operate in the black - this is the case whether your organization is for-profit or not!

I have found that for an arena, club, or learn-to-skate program to be successful multiple income streams are necessary. I can help you uncover your path to profitability by examining your data!

Items that I consider to measure the economic impact:

• Are all your eggs in one basket?
• Do you offer diverse programming?
• Is your schedule consistent and predictable to potential patrons?
• Do you have good customer retention?
• Are customers referring others?
• Do coaches support the rink's programming?
• How much does each coach bring into the rink? Considering not just private lesson commission but also the value of each skater and contribution to the rink's programming in the long term to the rink or program's bottom line.
• What is your word-of-mouth reputation?
• Are you leveraging off-peak hours?
• Is your energy management efficient in reducing overhead expenses?
• Is your marketing efficient and effective?